BY THREADS BRAND IS AN OUTLET OF SELF EXPRESSION AND EXPERIMENTATION THAT REFLECTS CREATOR MITCHELL HEIT’S IDEAS AS PART OF THE ADOLESCENT GENERATION.

GROWING UP IN COOLUM, QUEENSLAND, SENSES OF MONOTONY AND CURIOSITY INFLUENCED THE CREATION OF BY THREADS BRAND; AN INCORPORATION OF PAST AND PRESENT INSPIRATIONS, BUILT ON LIMITED RELEASES.

WITH NO BACKGROUND IN FASHION AND WORKING AS A DISHWASHER, HEIT’S DESIGN LANGUAGE WAS INITIALLY REFINED THROUGH MANY TRIAL AND ERROR PROCESSES. THIS HAS SINCE COINCIDED WITH BY THREADS BRAND’S ETHOS THAT INSISTS UPON AN ITERATIVE APPROACH.